Chili's - Social Media Management
About the project
Date:
Client:
Chili's American Bar & Grill
Services:
Content Strategy
Project Details
Developed a summer-themed social media content strategy that showcased Chili's signature food and unique cocktail offerings in a visually compelling and culturally relevant way to build appetite appeal and brand familiarity across Indian audiences
Created content and paid campaigns across Facebook, Instagram, and Google Display Network designed to drive awareness and push audiences toward online ordering
Conceptualized and launched the Stadium App as part of an interactive activation strategy timed with the Football World Cup season, allowing customers to use AR lens technology to play football with friends—both in-restaurant while waiting for their food and at home after placing an online order
Leveraged the Stadium App as a dual-purpose tool to enhance the in-restaurant experience and incentivize online ordering, driving app downloads through both physical and digital touchpoints
Maintained a cost-efficient app acquisition strategy, achieving a $2 cost-per-install (CPI) across the campaign duration
"Having Ashlesha as our social media manager was incredible. She is always very eager to learn and deliver good results. She helped us learn a lot of things about social media and was always very patient with our team."
S.Valecha
Former Manager, Chili's India
Results
7M Impressions: Across Google Display Network, Facebook & Instagram placements reaching over 4M unique audience.
5% Conversions: Online orders placed via website through digital advertising.
28% App Downloads: Collective app downloads generated through in-restaurant and online orders with a $2 CPI.
30% Engagement: Shares, interaction, comments measured throughout social listening generated positive audience feedback.
