H2O Float Studio- Digital Advertising

H2O Float Studio is a Toronto-based wellness business specializing in float therapy and massage services for relaxation and recovery.

About the project

H2O Float Studio needed a strategy to boost brand awareness, drive website traffic, and convert interest into bookings. A comprehensive full-funnel digital advertising strategy was developed across multiple platforms to address every stage of the customer journey — from awareness all the way through to conversion — on a monthly budget of $10,000 targeting adults aged 25–55 across the Greater Toronto Area.

Date:

Jan 30, 2025

Client:

H2O Float Studio

Services:

Digital Ads

Project Details

Developed and executed a full-funnel paid media strategy spanning Facebook, Instagram, Google Search, YouTube, and the Google Display Network to maximize reach and capture demand at every stage

Built awareness campaigns designed to introduce H2O Float Studio to new audiences and reach over 1.2 million unique users within the GTA

Created consideration-stage campaigns to nurture mid-funnel audiences and drive qualified traffic back to the website through compelling ad creative and messaging

Designed conversion-focused campaigns with strategic offers and value-added services to drive direct bookings, with performance tracked through website analytics and Google Ads call data

Continuously optimized targeting, bidding, and creative across all platforms to maintain campaign efficiency and lower cost-per-acquisition over time

"Ashlesha helped our business generate great sales throughout the year with digital ads. She understands your business needs very well and knows what she is doing. I totally trust her strategies & ideas."

R.Chandrasena

Former Owner

Results

+2 M Monthly Impressions: Delivered across Facebook and Google, reaching over 1.2 million unique users

3% Click-Through-Rate (CTR): Achieved a robust mid-funnel CTR, driving over 12,000 clicks per month to the website.

11.45% Monthly Conversion Rate: Successfully generated consistent bookings through consideration and conversion campaigns.

$4.54 Lowest Cost-Per-Acquisition (CPA): The campaign maintained an efficient CPA well within the benchmark $12 through strategic offers optimization