Flow Weaver - META App Ads

Flow Weaver is an indie multidimensional VR escape room game featuring mind-bending puzzles and a rich fantasy narrative, released on Oculus Quest and Rift in April 2021.

About the project

Flow Weaver needed a full-funnel launch strategy that would build early buzz, acquire new players, and sustain long-term sales momentum for an indie VR game entering a competitive market. A three-phase marketing approach was developed — pre-launch, launch, and post-launch — each with its own distinct objectives and tactics designed to build awareness, drive conversions, and retain a dedicated player base over time.

Date:

Dec 12, 2021

Client:

Stitch Media

Services:

Digital Ads

Project Details

Pre-Launch: Ran targeted test campaigns to identify the most responsive audience segments, gather demographic insights, and generate early excitement around the game ahead of its Oculus release

Launch: Executed a comprehensive 360-degree advertising strategy across Google Display Network, Discovery Feed, Facebook, and Instagram incorporating A/B testing, remarketing, new user acquisition, and engagement boost campaigns to refine targeting and maximize conversions at launch

Developed multiple call-to-action campaigns across the funnel, including newsletter signups, add-to-wishlist prompts, and a playable web game to capture interest at different stages of the buyer journey

Leveraged wishlist audiences as a high-intent retargeting pool at launch, converting warm audiences into buyers within the first week and strengthening campaign recall and retention

Post-Launch: Maintained sustainable Oculus app ad campaigns to generate a consistent and steady flow of game sales throughout the remainder of 2021, keeping Flow Weaver relevant and discoverable to new audiences long after launch

"Ashlesha brought great insights and skills to our project and helped us take Flow Weaver to great heights with digital ads. She has great work ethics and is always very proactive in understanding business needs and managing expectations"

E. Jones

Founder, Stitch Media

Results Achieved

12M Impressions: Across Google Display Network, Discovery Feed, Facebook & Instagram placements, reaching over 10M unique audience.

9.95% CTR: Unique clicks acquired through multiple campaign objectives including newsletter signups, wishlist & web game plays

31.26% Wishlist Conversion: The wishlist audience purchased the game within one week of launch, which boosted campaign recall and retention.

10K+ Copies Sold: Game copies sold in 2021 and with a steady 5% purchase conversions rate month over month.