Four Points by Sheraton - Social Media Management

Four Points by Sheraton is a Marriott Group hotel brand serving business and leisure travellers with conventions, press conferences, brunch menus, and luxury staycation experiences.

Four Points by Sheraton is a Marriott Group hotel brand serving business and leisure travellers with conventions, press conferences, brunch menus, and luxury staycation experiences.

About the project

Four Points by Sheraton needed a social media content strategy that would showcase their diverse offerings, drive website traffic, and convert social audiences into bookings. The strategy was built around a key insight — that 62% of people browse and book hotels while at work or commuting — which shaped a content approach designed to inspire audiences to break from their routine and book a stay.

Four Points by Sheraton needed a social media content strategy that would showcase their diverse offerings, drive website traffic, and convert social audiences into bookings. The strategy was built around a key insight — that 62% of people browse and book hotels while at work or commuting — which shaped a content approach designed to inspire audiences to break from their routine and book a stay.

Date:

Client:

Four Points by Sheraton

Services:

Content Strategy

Project Details

Developed and executed a full social media content strategy blending service highlights, brunch menu promotions, and engagement-driven content that tapped into holiday spirit and vacation mood

Leveraged proprietary agency research revealing that 62% of people look for hotel stays during work hours or commutes to craft targeted messaging that spoke directly to that mindset and moment

Created a series of scroll-stopping posts centered around escaping routine life, which were then amplified through paid social promotions and directly contributed to a 15% lift in website visits

Ran interactive campaigns, including contests and giveaways to organically grow followers and deepen community engagement across social platforms

Executed paid advertising campaigns strategically designed to drive direct conversions across hotel bookings, brunch reservations, corporate events, and business lunches

"Working with Ashlesha has been such a pleasure. She always brings her A game and witty self to strategy."

G. Rajguru

Former Marketing Manager, Four Points by Sheraton

Results

100K Website Visits: Sustained organic website visits generated through social content and UTM tracking every quarter.

3X Followers Growth: Quarterly increase in followers driven by interactive content, contests, and giveaways.

10% Engagement Rate: Through organic shares, comments, and audience interactions

16% Monthly Conversions: Hotel bookings, brunch reservations, corporate events & business lunches generated through paid advertising.


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